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Moving a Company to an SEO Focus
It seems like you have accomplished the first step in moving a company’s focus toward SEO.
The first step is to take the SEO, as well as anything else that has to do with the website, away from your IT folks.
IT folks are usually not marketing folks.
IT will always prioritize tasks that affect “critical systems” over SEO items.
And this makes sense.
You won’t hear screaming from your users if a meta tag isn’t placed in the right place.
You will hear screaming if email isn’t working.
The problem is, if your job is to put out fires, planting the garden won’t be your focus – especially if the fires keep flaring up.
For years, most companies left their website, and consequently, their SEO, as the responsibility of the IT department.
This is a mistake.
In my opinion, it’s a mistake to have your IT department involved in any part of your digital marketing efforts.
The tools and technologies available today work in just about every environment – including enterprise-level.
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