Must-Use Data Sources to Establish the Right Content & Keyword Focus

Data makes the digital marketing world go round.

Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind.

Analyzing data to identify where you have momentum can help you focus on the content and keywords that will provide the best chance of improving your website’s authoritativeness and organic visibility.

It’s no longer, and for that matter never has been, good enough to simply publish and share boatloads of random, keyword-stuffed content via your website, social media or other channels, in the hopes your target audience will find it, read, listen to or watch it, like it and share it.

Too often, the approach taken is to simply start creating “content” without a clear strategy, goals, or method of measuring success in mind.

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