Not Seeing ROI From Google Ads? How to Turn Your Campaigns Around

Google Ads is a powerful platform for driving awareness, traffic, and conversions.

A finely tuned and optimized account can provide a tremendous return on investment and deliver against digital marketing goals.

Odds are that you have a dedicated resource on your team, an outsourced resource, or maybe you’re that person or team that’s charged with properly managing the Google Ads account.

Regardless of structure and responsibility, it is important to remember that no matter how well our Google Ads account is performing and returning (or not) on investment, Google will gladly accept our payments.

There are eight important things that you need to make sure you’re not overlooking or doing wrong.

I have outlined those items and ways to make them right if you find that you’re losing money or oversight in any of these areas.

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