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On-Site Technical SEO Factors to Assess in an SEO Audit
I am in full agreement with both of these articles.
Whether it’s knowledge of programming, server architecture, website architecture, JavaScript, CSS, or whatever it is, having this knowledge will put you a step above the rest.
Technical SEO will help you optimize your own site, and identify issues on websites that non-technical SEOs can’t catch.
In fact, in some cases, it can be critical to perform technical SEO before ever touching link building.
Let’s examine some of the more common technical SEO issues and get some checks and balances going so we can fix them.
This is a pretty simple check. Since the sitemap is installed in the root directory, you can check for the presence of the sitemap file by searching for it in Screaming Frog, or you can check it in the browser by adding sitemap.xml or sitemap.html.
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