Preparing for New Normalities: Ways to Use SEO in Taking Action

The demand for SEO is trending to an all-time high, with more than 1.5 million searches in the month of April.

Marketers are searching for the most affordable and cost-effective ways to understand shifts in consumer behaviour and demand volatility while optimizing content for all of their digital channels.

SEO is now mission-critical – it is the front and centre of digital marketing strategies spanning paid media, local, mobile, video, email, and across verticals like Amazon and ecommerce.

Companies that can activate their search insights with speed and accuracy are best positioned to recover and make gains, both during and post-COVID-19.

Even prior to COVID-19, organizations were struggling to keep pace with rapidly evolving consumer behaviour.

Now, digital marketers – even as they adapt to their own work-from-home and isolation strategies – are having to rethink their digital marketing channels and ROI forecasts.

SEO, once considered a simple marketing channel, has grown over the last decade into a rich, abundant source of business and consumer intelligence.

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