Rank Tracking Isn't What It Used to Be – So What's Next?

What is the O in SEO for?

Optimization, of course!

But what does an SEO professional optimize?

For much of the history of SEO, it’s been for ranking positions for important keywords.

It isn’t hard to understand why.

When Google created it’s first search results page with its characteristic “10 blue links,” it automatically created a hierarchy of click probability.

SEO pros quickly noticed that people tended to click on the #1 position the most, and the number of clicks went down sharply from there.

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