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Reasons Why You Need to Integrate CRO with SEO
Conversion rate optimization (CRO) can dovetail effectively with most marketing channels.
However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake.
While SEO and CRO have clearly defined roles to play (which we will explore next), they can also provide substantial cumulative gains, outweighing the value of each when used in isolation.
In this post, I share three of the most impactful reasons for businesses to reconsider a more integrated approach to deploying SEO with CRO.
As an expansive form of earned media, SEO delivers a breadth of coverage, brand, and topical exposure to audiences throughout the information seeking and buying process.
It is the understanding of the user’s desired outcomes through their search behavior and available data sets which enable SEO experts to fuel the marketing funnel with volumes of low-cost potential buyers.
CRO can often be left to wait dormant for the required level of traffic to make meaningful decisions.
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