Reasons Why Your PPC Leads Are Not Converting

There are many reasons outside of PPC why leads don't convert. Learn where to uncover potential problems and how to solve them.

It’s all fun and games when your PPC account is running smoothly.

Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless!

Then out of nowhere, you hear the clients’ dreaded words: “Our PPC leads aren’t converting. Why?”

In the client’s eyes, it’s easy to blame the PPC channel when something goes awry.

But as PPC managers (especially at an agency), we don’t always have the insight as to what happens after a user becomes a lead.

Below are a few key reasons as to why PPC leads aren’t converting.

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