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Reasons Your Website Can Have a High Bounce Rate
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
It’s a question asked on Reddit and Twitter every day.
It makes the shoulders of online marketers tense up and makes analysts frown with concern.
This can even happen when a user idles on a page for more than 30 minutes.
So what is a high bounce rate, and why is it bad?
Well “high bounce rate” is a relative term, which depends on what your company’s goals are, and what kind of site you have.
Low bounce rates – or too low bounce rates – can be problems too.
What follows are 13 common reasons your website can have a high bounce rate and how to fix these issues.
But the upside is that with each incremental fix, you should see an incremental boost in speed.
Review your page speed (overall and for individual pages) using tools like:
Google PageSpeed Insights.
The Google Search Console PageSpeed reports.
Lighthouse reports.
Pingdom.
GTmetrix.
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