Reasons Your Website Can Have a High Bounce Rate

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.

It’s a question asked on Reddit and Twitter every day.

It makes the shoulders of online marketers tense up and makes analysts frown with concern.

This can even happen when a user idles on a page for more than 30 minutes.

So what is a high bounce rate, and why is it bad?

Well “high bounce rate” is a relative term, which depends on what your company’s goals are, and what kind of site you have.

Review your page speed (overall and for individual pages) using tools like:

Google PageSpeed Insights.
The Google Search Console PageSpeed reports.
Lighthouse reports.
Pingdom.
GTmetrix.
They’ll offer you recommendations specific to your site, such as compressing your images, reducing third-party scripts, and leveraging browser caching.

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