Not all eCommerce SEO problems require complex solutions. Learn five common SEO issues hounding eCommerce websites and the best ways to address them fast.

Menus can get out of hand when people use the approach of “fewest clicks,” as opposed to “least amount of time to complete a task.”

It may be incredibly helpful if you know exactly where you’re going unless the link you want is one that doesn’t even fit on the screen.

Users aside, this structure basically assigns the same PageRank/internal link weight to every single category and sub-category.

It’s important to remember that if your page has 100% of its weight to pass if you divide it over 10 links, each link gets 10% of the weight.

And if you link to 263 pages as this site is, each one is getting 0.38%.

So, find the top categories and pages that you want to rank, and push the weight there.

One that leaves me scratching my head every time is when there’s no logical structure to the nav, and often not even the pages to rank.

As an SEO professional, I’m left wondering what conversation led to the building of a Powersports website with no link to “ATVs”

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