Strategic SEO Insights & Tactical Advice for 2021

It's time to reboot our SEO strategies and respond to the dramatic shifts in consumer intent. Start with these three steps.

For industry veterans, 2020 has been an “annus horribilis.”

Instead of sharing strategic insights with clients in face-to-face meetings and tactical advice with attendees at industry conferences, we’ve been limited to presenting advanced SEO concepts and techniques via Zoom.

We’ve failed to prevent a client from cutting their SEO budget at critical times this year.

And we haven’t persuaded that group of prospects that SEO services, training, or consulting still provide the best return on marketing investment (ROMI).

But, this is the time when we need to refocus our objectives before we double down on our efforts.

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