Structured Data Has No Impact on Ranking in Web Search

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings.

While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search.

This week, a food blogger tweeted that she received a notice from Google which stated structured data for calorie counts had to be added to recipes. The blogger was under the impression that failure to include calorie count structured data would result in her content not appearing in search results.

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