But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad.

After all, I welcomed my youngest son to the world this year, and I think he’s pretty great!

I also learned a lot about our industry, SEO, and I feel we should all pay close attention to what transpired this year and leverage that information to become better, more prepared search marketers moving forward.

It’s important to know that search intent and demand are fluid – and much more so than I previously thought.

Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental understanding of the intent behind a search query in order to build a page that satisfies that intent.

If your page is the best match for the intent, Google will rank your page in their results, simple as that (although making your page the best match is a bit more complicated).

But what happens when a global pandemic changes the search intent for a query?

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