This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you.

The goal is to demystify Schema.org structured data.

In the most general sense, Structured Data is information (data) that is organized (structured).

Organized information is what structured data is. Information that is organized.

When dealing with structured data you’re going to hear phrases like, “marking up structured data” and “structured data markup.

Marking up” structured data means creating the structured data code.

Markup means a computing language. HTML is a markup language.

HTML organizes the web page content that a site visitor sees and the code that helps the browser display that web page (code that the site visitor does not see).

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