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Three Simple Ways to Improve Content
It’s a common saying that “content is king. But that’s not been true for a long time now. There’s a new focus for ranking better that exponentially improves upon publishing content.
In the past many did well cranking out content that was salted and peppered with the keywords they wanted to rank for. This was a time when site maps could rank in Google’s search results.
Some people were even repurposing old college papers and collecting ad revenue from the traffic.
But Google doesn’t send traffic to random content anymore. Algorithms like Panda came out that targeted manufactured content designed around keywords.
Today, Google sends precise traffic to specific content that relates directly to what the user’s goals are (also known as search intent).
In other words, Google is ranking content according to how it relates to what the user wants.
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