Three Ways a Pipe or Dash in Title Tag Makes a Difference

A lively discussion on Twitter about whether or not a pipe “|” or a dash “-” in  made a difference led to interesting observations. Several members of the search marketing community shared three distinct viewpoints illustrating why there is a difference.

Bill Hartzer (started the discussion by asking what he should use.

Bill has been a leader in the search marketing community for decades and is respected by many. As the discussion developed, it quickly became apparent that Bill had his own answer already.

That means that if you replace dashes with pipes, you can actually fit more characters into a title tag.

That in turn increases the amount of words displayed in the website title that is displayed in Google’s search results.

Ethan’s observation was a clever contribution to the discussion.

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