Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.

Are your PPC campaigns performing at the highest level possible?

Maybe. Or maybe not.

It doesn’t matter what type of company you work with, their industry, or their size.

There are many specific mistakes that impact your PPC success. This article will highlight nine such mistakes.

Some of these PPC mistakes obvious, while others lead to hidden issues that are holding back the ultimate performance.

Note: this article won’t go through the Google Ads mistakes in fine detail here.

PPC Mistake 2: Not Understanding the Funnel
While priority one should typically be to turn on PPC efforts and capture the low-hanging fruit – bottom of the funnel conversions – that’s a shortsighted approach if you stop there.

It’s naive thinking that all of my website visitors are going to come to the site and convert on that visit.

Sure, there are some unique circumstances where high percentages will convert and certain keywords or display targeting will perform at a high level.

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