Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19

Twitter is providing guidance to businesses on how to best tweet about coronavirus as the situation becomes more serious with each passing day.

The company prefaces its advice by stating “this is not a marketing opportunity to capitalize on.” To that end, businesses are advised not to opportunistically link themselves to a health scare.

Currently, there is a COVID-19 related tweet every 45 milliseconds and #coronavirus is the second most used hashtag of 2020. Before joining in the discussion, Twitter suggests asking whether or not it’s appropriate for your specific brand.

After reading the above section, and you feel it’s appropriate for your business to tweet about coronavirus, Twitter offers the following pieces of advice:

  • Stay informed: Keep a close eye on the news and conversation – what might have felt like a good message yesterday might not be the right thing today.
  • Use the right tone: Right now might not be the best time to be snarky or sarcastic – while empathy and understanding may go a long way.
  • Anticipate customer changes: There’s expected to be an increased shift to e-commerce and a significant boom in live-streaming.
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