Uncover Purpose-Themed Keyword Opportunities With Dynamic Search Ads

As search marketers, we spend a great deal of time analyzing search query data. And for good reason!

That’s how we recognize when we’re matching to irrelevant queries and can add negatives. Or how we discover new queries that we never even imagined.

Are we always looking for the right things though?

Often we are scanning our SQR reports looking for intent, product types, themes, and more. What deeper layers are there? What about clues to gender, age, or even sexual orientation?

Have we considered what values instilled in our brand that customers might be searching for?

What I’m alluding to is the concept of marketing with purpose.

The ideal of building trust and meaning with customers. The mindset shift from product-centric to people-centric.

Before we discuss tactics with Dynamic Search Ads, let’s cover the basics of marketing with purpose.

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