Using Deep Learning to Automate Title Tag Optimization

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them.

Think about it for a minute.

If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way

Now, if you work on a site with hundreds, thousands, or millions of pages, doing this manually can become time-consuming and prohibitively expensive pretty quickly!

Maybe this is something that we could teach a machine to do for us.

It could end up doing it even better and faster than a data entry team.

Let’s find out.

If you remember my article about intent classification, BERT was perfect for the task because our target output/predictions are classes/labels (the intentions).

In contrast, T5 can summarize (like I showed in my article about meta tags generation), translate, answer questions, classify (like BERT), etc.

It is a very powerful model.

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