Using Google Data Studio to Track Your Content Marketing Success

Content marketing is more successful than traditional marketing when it comes to communicating a product or service online.

In fact, roughly 26.4% of internet users will use ad blocking software this year, according to Statista.

With almost 4.57 billion active internet users, that equates to a lot of missed opportunities.

Why are so many people using ad blocking software?

The most commonly cited reason is that consumers want to view relevant content without distraction.

Enter content marketing.

Because content marketing gives people what they want to read, and not what they don’t, a brand can actually connect with their target audience on a personal level.

The hangup seems to be the upfront cost and confusion around how to quantify success.

Content marketing is an investment and for many companies, it takes a longer time to feel the results in comparison to the instant gratification of PPC.

The cost of content marketing varies broadly.

Depending on your business goals and resources you can expect to spend between $5,000 for a very basic strategy to $50,000 for a larger comprehensive strategy appropriate for a Fortune 500 company.

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