The reports are in and video is winning for small and medium-sized businesses business, especially during COVID-19.

A new study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search.

According to the study, 64% responded that video is the most effective form of online marketing content. And almost half of the respondents agreed that they must create videos in order to grow their business.

This study conducted by Promo.com surveyed more than 500 marketers and small business owners from around the world.

The data was combined with 2019 data of their more than 1 million users to identify how marketers create videos and use them to reach their audiences and grow their businesses.

Below are more video marketing stats and facts according to the Promo Small Business Marketing Trends report:

70% of SMBs post videos to Instagram and Facebook Stories.
62% of respondents create up to 5 videos per month.
76% spend less than 20 minutes to create a video, with 49% who can create in less than 10 minutes (via Promo.com users).
59% of respondents combine their own photos and videos with stock footage.
The majority (39%) of stock photos come from places like Unsplash or other free sources.
41% of SMBs spend up to $500 per month to promote their videos.
30% of respondents post one video per week with 26% who post one time per month.

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