The North American cannabis industry is expected to reach $16 billion by the end of 2019.

CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years.

As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD).

Despite this, almost all major online advertising channels including Facebook, Instagram, Google, Amazon, and Snapchat don’t allow brands to promote CBD products. Thus, CBD companies need to find other ways to generate awareness and build their brands online.

Facebook has recently relaxed their policies somewhat, but brands are still unable to advertise products or posts referencing CBD on their site.

Here at Hallam, we’ve been approached to develop market penetration strategies for a number of CBD clients. These often encompass creative SEO strategies to target long-tail searches, alongside content and PR campaigns designed to gain brand recognition in what’s becoming a rapidly saturated market.

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