Ways to Use Search Trend Data to Ideate & Create New Content

This was supposed to be the content marketing year for your business.

Your team had meticulous plans for generating content and improving revenue.

Then COVID-19 happened and all those plans seemed to have come to naught.

But wait.

Don’t give up just yet.

Your strategies and keyword research may no longer be relevant to the current pandemic market, but there is still room for adaptation.

Despite how dire the situation might seem, I can tell you that there is a way to use the changing search trends of the pandemic age to ideate and execute new content.

If you’re wondering how that’s possible, let me guide you through the process below.

First and foremost, marketers need to know that following the strategies that worked in 2019 – or even in January-February of 2020 – isn’t going to cut it.

The world has changed too much for that. And it’s going to keep changing.

Businesses have already begun to update their crisis communication plans but this is going to be an ongoing process.

COVID-19 isn’t going away very soon – we will be feeling its lasting impact on the economy and the way we work well into 2021 and beyond.

This is why collating data and using it to propel your content marketing needs to be a priority.

I mean, when was the last time finance and investments saw a 280% increase in search popularity?

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