Ways to Use Social Media to Inform Your Keyword Research

For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

  • Does your social media support or even ?
  • How does optimizing for search on social media affect your profile’s chance of showing up to new users?
  • And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly stark.

When people search on Google or another search engine, they’re actively looking for answers or solutions to their problems.

But when scrolling through social, any post your business adds is potentially just passively reaching users.

It’s something presented to them as they’re already doing whatever else they came to that platform to do.

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