What Does It Mean to Create Engaging Content?

What is engaging content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more with these tactics.

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content.

Every SEO professional understands the need to create engaging, but what this actually means isn’t always clear.

Does “engaging” mean driving clicks to a page?

Inspiring social shares?

Getting followers to comment on your posts?

All of the above.

In this post, I’m going to discuss what “engaging” really means and how you can create content that drives the engagement your content deserves.

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