What Search Marketers Need to Know About Criteo’s Retail Media Platform

Here's everything you need to know about Criteo's Retail Media platform, what it does for sponsored products, and how to get started

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it.

You might also be familiar with Criteo Retail Media from back in the days when it could be described as an ad network for sponsored products, circa 2016 when Criteo acquired a company called Hooklogic.

Hooklogic had built a business by aggregating inventory across many retailers and enabling brands to bid on that inventory on a CPC basis.

In addition, you may also know that Criteo acquired a company called Storetail in 2018, to help retailers offer new creative formats and targeting options.

But what you might have missed is the announcement of Criteo’s new Retail Media platform.

For now, I’m going to stick with this sponsored products piece and the platform that powers it, as that represents an easily attainable action item going into not only holiday, but 2021 planning.

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