Which Is Better for Your Website: Backlinks or Content?

Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you'll discover which one is more important.

  • Backlinks are specifically for SEO purposes.
  • Content is for your users to engage with your site, drive impressions for ad space, buy your products, and fill out lead forms. Without content, there is no reason for a website to be sourcing you (i.e., giving you a backlink).

The only exception is when you are the very first person or company to ever provide a specific product or service.

My second reason for saying that content is more important to choose content over backlinks is that the person needs a reason to link to your site “naturally.”

By creating informative resources, sharing data, ways to accomplish a specific task, or simply providing a cool and contextually relevant game or quiz, you have created a reason for someone to link to you.

It is the content that creates the reason for the link and helps make everything appear natural.

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