Why & How SVOD Providers Should Prioritize SEO

Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services.

For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat – content must be easily discoverable.

“Content discoverability” refers to the ease of which consumers can hear about and find streamable content.

It’s cited as one of the major sticking points for consumers who frequently sit down to watch TV without a specific show or movie in mind.

This fact, paired with an increasingly saturated market of streaming service providers and content libraries, illustrates the importance for SVOD product marketing teams to prioritize content discovery on their 2020-2021 roadmap.

While there are many “marketing pieces” that connect within the”content discoverability puzzle”, search engine optimization is a key piece that mustn’t be ignored by product marketing teams.

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