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Why Buying Domains Can Be Strategic
Strategic domain registration is something every business needs to understand.
Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic.
This is a reasonable approach that does far more merely protecting a brand.
Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining them.
The goals for defensive domain registrations are limited.
By contrast, strategic domain name registrations have goals that are aligned to earnings and traffic.
In my opinion, defensive domain registrations are of limited use.
By contrast, a strategic approach will yield more benefits.
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