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Why Create Engaging Content?
It’s one thing to create SEO-friendly content but quite another to create content that converts that organic traffic into paying customers.
While many marketers are focused on keywords, on-page SEO, links, and the like, they often overlook the components that drive engagement and conversions.
Often, creating engaging content is as simple as “writing for the user” (i.e., writing content your target audience actually wants to read).
Ranking content for topics your audience is searching for is nearly pointless if they aren’t finding the value they need and aren’t taking action on your content.
So, creating engaging content – content that entices readers to take action – is essential if you actually want to make money from your content.
Traffic is nice, but conversions are better.
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