Why Google Ads Might Not Be Working for You

When a Google Ads account struggles, there are usually some go-to areas to check out first. Here are seven common issues to look at and how to fix them.

Google Ads can feel like a difficult platform for advertisers to understand at times.

At its core, it seems simple: bid on keywords in real-time and get users to click on your ads.

The truth is, it’s a very robust platform that is starting to splinter into two use cases:

  • Those for more enterprise-level brands that understand how to manage it.
  • Google’s “done for you” versions like Smart Campaigns for smaller businesses that don’t want to deal with it.

If you aren’t experienced with Google Ads, it can feel daunting and exhausting.

It can also be difficult for people who are just getting into Google because of all the information out there and the number of features it has.

There are many different reasons brands give up or just wind up not knowing what to do.

Some brush it off as not working for their business, while others are sure it can work, but just feel overwhelmed by it.

Whenever I look at an account that is struggling, or a brand that feels frustrated with it, the issues usually fall into one of a few buckets.

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