Why Is a Site with Ugly URLs Ranking Above Mine?

First things first, what exactly is an ugly URL?

Google gives us and URLs that could cause some issues.

If something in the URL is causing Google to have difficulty crawling it, that can be a real problem.

See the above link for examples of that.

But as long as Google (and Bing!) can crawl a URL, it doesn’t really matter if it’s “ugly” to users.

While keywords in URLs and URLs themselves might be one of the hundreds of ranking factors, they aren’t a really strong ranking factor.

Creating a URL with high-value keywords is really easy, and anybody can do it without much effort, so it would make sense not to rely too strongly on it for ranking results.

The reason the results with ugly URLs rank higher is likely because it has lots of other strong signals like relevant content, links, etc.

www.monstersandcritics.com
es.ccm.net
forums-pl.ubisoft.com
viticulture.colostate.edu
forums.space.com
stazepower.biol.uw.edu.pl
mindship.sakura.ne.jp
counselored.ehe.osu.edu
pathofexile.gamepedia.com
chakagen.blog.ss-blog.jp
ravitejafe.picturepush.com
forums.maplestory2.nexon.net
wiki.cs.hse.ru
conferences.wsj.com
wab.uib.no
www.jeuxvideo.com
braintecn.blogspot.com
family.blog.hofstra.edu
pathologic.gamepedia.com
gbatemp.net
judychicago.arted.psu.edu
answers.informer.com
community.arm.com
ndesert.nazwa.pl
ravitejafe.contently.com
dataplatform.ugent.be
energydata.uct.ac.za
ravitejafe.seesaa.net
flightgear.jpn.org
forum.geonames.org
gisdata.scag.ca.gov
academy.autodesk.com
agfi.staff.ugm.ac.id
ravitejafe.persianblog.ir
algorithmia.com
anchor.fm
androidforums.com
angel.co
archive.org
arizonawet.arizona.edu
basc.berkeley.edu
bigpoppaeats.thedailymeal.com
networkkmarket.blogspot.com
blog.pravo.ru
cal.cs.umbc.edu
c-stem.ucdavis.edu
www.mixcloud.com
www.monstersandcritics.com
www.worldcat.org
kyle.engsoc.queensu.ca
forum.up-community.org
jobs.ncais.org
grafo.sns.it
furtas.my1.ru
www.tkaraoke.com
smart-energy-projects.eng.it
mueburseotab.forumcrea.com
sustenance.brahmakumaris.org
amstudio.3dn.ru
git.hermon.net
jobs.reta.com
jobs.ncdental.org
aba.careerbank.com
internships.aiche.org
jobs.califesciencesinstitute.org
jobs.pens.org
careers.sls.org
careers.hrflorida.org
careers.sahra.org
jobs.acoms.org
jobsconnection.sme.org
gigs.juggle.org
jobs.nycafp.org
jobs.nypta.org
careerconnection.napnap.org
careers.ohima.org
challenges.mobileworldcapital.com
careers.blackactuaries.org
ideas.zaloni.com
ideas.liondesk.com
inabalfres.forumcrea.com
www.ausad.com.au
misato.xooit.fr
www.ivisitredding.com
cskg.my1.ru
chernousovajazz.ru
universe-tss.su
anidub.com
jobs.ania.org
jobbank.pamedsoc.org
libreosteo.forumcrea.com
revistas.nics.unicamp.br
ajwaa-rasco.net
agoradedrets.idhc.org
hiphopinferno.com
icialain.forumcrea.com
caramellaapp.com
radio-power.my1.ru
lordsmobile.forum.igg.com
falsehope.esportsify.com
strefainzyniera.pl
www.mogelpower.de
www.s2pmag.ch
gitlab.airsocks.in
www.dpa.dp.ua
alymethar.forumcrea.com
serieall.fr
regenerateuprise.esportsify.com
forumatlantis.clanfm.ru
opekasalsk.my1.ru
healthy-market.cuisine-saine.fr
www.parc-haut-languedoc.fr
feed.informer.com
vixenesports.esportsify.com
copy72.my1.ru
punchline.forumcrea.com
udallasnews.com
afip-asso.org
www.cluborlando.ru
phelangaming.esportsify.com

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