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Why Is a Site with Ugly URLs Ranking Above Mine?
First things first, what exactly is an ugly URL?
Google gives us and URLs that could cause some issues.
If something in the URL is causing Google to have difficulty crawling it, that can be a real problem.
See the above link for examples of that.
But as long as Google (and Bing!) can crawl a URL, it doesn’t really matter if it’s “ugly” to users.
While keywords in URLs and URLs themselves might be one of the hundreds of ranking factors, they aren’t a really strong ranking factor.
Creating a URL with high-value keywords is really easy, and anybody can do it without much effort, so it would make sense not to rely too strongly on it for ranking results.
The reason the results with ugly URLs rank higher is likely because it has lots of other strong signals like relevant content, links, etc.
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