Why It's Time to Rethink How We View 'National' Rankings

In recent years, something I’ve started to think more about is the concept of “national rankings.”

Ever since I’ve been in the community, I’ve generally thought about rankings on two different geographical levels.

  • National: How are we ranking for the majority of users in this country?
  • Local: How are we ranking for users in a particular city/state?

When referring to how we’re ranking, we’d generally default to see how we’re ranking nationally as that encompasses the majority of the searches.

We only became concerned with local rankings when thinking about our presence in a particular area.

Thus, local rankings have generally been treated as a secondary ranking metric.

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