Do you feel a rush of fear each time your finger hovers over the “publish” button on your content campaign?
I’m not saying this to scare you.
But the truth is, a single “publish” of the wrong content can send your brand spiraling, accumulating tons of hate messages, and even losing millions of dollars (as I’ll show you in an example later on).
So how can you avoid nightmares like this?
You can’t. Not entirely. There will always be that god-awful rainy day when you click “go” on the wrong campaign.
The good news is, there’s a way to lessen the chances this happens.
It’s by studying terrible past campaigns, learning from them, and keeping those lessons beside you each time you sit down to for a new campaign.
Ready to look at four content campaigns you should never emulate?