Try These PPC Strategies for Your B2B Business

It’s easy to get stuck in a routine with your B2B PPC program.

You monitor your paid search campaigns and optimize them. And they seem to be working well.

So why change anything?

In short, the reason is that you don’t know what you might be missing.

Without question, lots have changed this year (to put it mildly). And I’m sure these changes have impacted your industry, business, and competitors.

We’ve also seen plenty of changes in online advertising networks with lots of new functions and changes to existing functions.

If you’re still using the exact same strategies you were deploying in December 2019 – without testing other options – the new year is the perfect time to try something new.

If your product or service is expensive, complex, or sensitive, most people won’t convert online. They want to have a conversation first.

So you use call ads and call extensions to get them to call.

But then what typically happened?

You could see the number of calls and their duration in Google Ads. But you had no idea what was said or what happened next.

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