You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It!

2020 has been the year of uncertainty. Strategies changed overnight and clients’ budgets were no longer stable, which called for new approaches.

“How much should we invest?” is one of the questions that became critical. It’s one you’ll still have to tackle as CMOs are pressed to make the most out of shrinking marketing budgets.

To help your clients get back on track or manage growth in their vertical, you can create multiple business scenarios – from prosperity to hardship. That way, you’ll paint the bigger picture while taking into account all possible routes.

Forecasting is not about trying to predict the future, but about identifying “the full range of possibilities, not a limited set of illusory certainties,” as Paul Saffo argues in his Six Rules for Effective Forecasting.

For forecasting to work, you need a reliable data model.

So let’s see how you can approach forecasting business scenarios using your SEO agency know-how and particular strength – a plethora of search data at your fingertips.

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