Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.

Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same.

It’s even possible that duplicate content isn’t as great of a issue as site owners and SEOs make it out to be, Mueller explains.

This topic came up during the Google Search Central…

Google published a blog post (and a video) with a guideline statement meant to discourage using the Web Stories format for the purpose of traffic acquisition.

The article and the video note that there are growing amount of articles recommending the use of Web Stories as a teaser, a way to encourage visitors to click through and visit the website.

According to Google, this use of the Web Stories format presents a poor user experience. Google relates that they have received…

Google’s John Mueller answered a question about throttling traffic to sites displayed in . Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive.

The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.

So, with Google Discover, if a person enjoys bicycling, Google may begin showing articles in the Google Discover feed about…

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.

One of the most common questions I get regarding content marketing is “How do I know what to write about?”

Looking to  is one way to determine which topics to tackle on your website.

But how do you know if you are missing out on other, more lucrative opportunities?

Conducting a content gap analysis is a smart way to find the “gaps”…