Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there.

The chances are pretty good that, even though you may not have realized it, you've seen several examples of native advertising. These days, native advertising is everywhere - and it's getting harder and harder to spot.

Here's the native advertising conundrum. If a native ad looks like regular content, rather than a display ad, then readers may not realize they are consuming a paid advertisement. This compromises the editorial neutrality of the publisher.

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

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