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One of the first signs that a website needs to be updated is that the number of visitors is steadily declining and your keyword rankings are sinking. Search engines are constantly changing requirements when it comes to ranking websites, and as a result, old resources often perform poorly. This may be due to the fact that many of the existing pages were created using outdated SEO techniques that no longer carry a lot of weight or, worse, could be banned.
While it is important to stay on top of SEO trends and adjust your optimization strategy accordingly, sometimes a complete overhaul may be required to update your site to keep your design and all of your content up to date.