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Cloaking is a form of spamdexing - a mix of indexing and SEO spamming. This type of SEO strategy fools a search engine into thinking that a page's content is more valuable to users than it really is. Consequently, users like you and me find ourselves on low-quality pages that don't answer the questions we were asking.
Cloaking is an SEO technique in which users are provided with content or information which is different from the content presented to search engine crawlers.
Hidden text, with the goal of manipulating Google's algorithm, can get you penalized. But here are a few valid and Google-approved reasons to hide content.
Google doesn't like this one bit; the search engine wants us to have the absolute best and most pertinent search results possible.